Soft Foam Home for Kids – Trusted OEM/ODM Partner Since 2013

About Tender

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Brand Philosophy

Gently Caring for Every Family

At TenderSofa, we are committed to creating a safe, comfortable, and joyful living experience for families with a gentle and innovative approach. Our products are more than just furniture—they are companions, bringing warmth and care to every interaction.

Long-Term Vision & Social Commitment

We are rooted in the present, driven by innovation to transform the traditional toy industry and lead the way in soft furnishing trends. Committed to social responsibility, we embrace sustainability and strive to bring positivity through our products, offering families healthier and greener living choices.Learn More

Product Development & Innovative Design Philosophy

Our design team collaborates with top designers worldwide to seamlessly blend creativity with technology. At TenderSofa, we believe in "selling play, not just products." Every sofa and soft play item is meticulously crafted to balance artistic appeal, functionality, and safety—offering children the best interactive experience.Learn More

Focus on Family & Growth

TenderSofa serves children, parents, and young adults who value quality living. We create warm, inviting spaces for families while offering unique soft furnishing options for those who appreciate design and craftsmanship.

Creativity & Play: Unlock Infinite Possibilities

We offer more than just products—we inspire a way of life and a unique approach to play. With versatile combinations and creative applications, our soft sofas encourage sensory exploration, nurture creativity, and become a stage for children’s boundless imagination.

Brand Evolution & Trusted Partnerships

TenderSofa was born from a deep passion for family warmth and innovation.

2013

Founder Edith made a children's tent for her child and started her entrepreneurial journey

2014

Registered "Ningbo Love Tree Toys Co., Ltd.", started from the basement, and completed 20,000 customized tents for Walmart.

2015

Established a factory
Rented a 1,500 square meter factory, established an e-commerce and production team, and started OEM/ODM business.

2016

Expanded foreign trade
Launched on Alibaba International Station and started export business.

2018

Product upgrade
Purchased 8 acres of factory buildings, independently developed "family soft ball pool", and entered the overseas market.

2019

International Breakthrough
Passed BSCI/ISO certification, cooperated with NUBY for more than 20,000 large orders, and the export business increased significantly.

2020

Epidemic Turning Point
Amazon orders soared, launched Play Sofa and modular soft play products, and developed compression technology.

2021

Brand Launch
Tenderplayful brand was launched to create the concept of "soft and interesting family companionship".

2022

System Reconstruction
Factory standardization upgrade, production capacity doubled, products passed CPC, EN71, OEKO-TEX certification.

2023

International Debut
Participate in the German K+J Exhibition and the Hong Kong Toy Fair, and accelerate the brand's overseas expansion.

2024

Smart Manufacturing Upgrade
Open a new factory building of 11,000 square meters, introduce automated production lines, and increase both production capacity and quality.

2025

Global Layout
Enter international supermarkets such as Walmart, Target, and ALDI, export to more than 30 countries, appear in the ABCKIDS exhibition in the United States, and continue to expand global influence.

Tender Unlocking More Joy Every Day

We have a professional product design and R&D team. Whether you just have an idea or already have a product drawing, we can quickly realize your idea and create a product prototype.